Online Impact Fort Lauderdale SEO

Being a small business owner means that you have to handle many of the responsibilities arising from the business each day. As a result, trying to handle accounting, manage business operations, deal with sales, and come up with promotion strategies can prove exhausting. Due to this continuous time crunch, many Fort Lauderdale businesses end up not concentrating on marketing.

Consider that your time is always in high demand, there is a need to turn your focus towards marketing strategies that can really make an impact—the digital space. Although it is not feasible for a small business to compete in all aspects of this digital landscape, you need to be focused on areas where your business will be able to gain an advantage over the competition, e.g., Google marketing.

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The following are areas where small business owners in Fort Lauderdale ought to concentrate on:

1. Have a Mobile Strategy

Your digital marketing strategy needs to be optimized for mobile platforms, or else you will end up losing a huge chunk of your customer base. A good strategy that will help you remain competitive is one that includes the following:

•Responsive Web Design: Before you can start looking into how to optimize a website, you need to ensure that the site is fully functional and compatible with mobile devices. Remember that many people today are using smartphones to access websites—you must, therefore, be able to provide a seamless user experience for all users.
•Geo-targeting: Social media, e.g., Facebook has made it possible for businesses to come up with ads targeted at a particular audience, e.g., Fort Lauderdale consumers. With this feature, your ads will be showcased to people using social media in that specific area.

2. SEO

For your website to rank well in search engine results, you need to have a good search engine optimization (SEO) strategy in place. Any business that hopes to remain relevant online needs to implement SEO. Many internet users will only concentrate on the results that have popped up on the first page after typing a query into a search engine.

Fort Lauderdale businesses that have been listed on the first page will normally not have much to worry about. However, the same cannot be said for those appearing in subsequent search result’s pages. To ensure that your business website shows up on the first page, you need to work with a digital marketing agency to implement local SEO and standard SEO which will help you rank better.

3.Video Content

Are you aware that the total amount of videos watched around the world in a month is about 3.3 billion hours? Regardless of how you choose to look at it, one thing is certain—that is an incredible amount of footage. It should, therefore, provide you with some ideas on why you should consider including video when marketing your small business in the digital space.

When you have engaging video content for use in platforms like Snapchat, Instagram, Facebook, and YouTube, you are not only able to reach more customers, but you also get a chance to build your brand. Before you create a video, you need to first consider where you will be posting these videos.

For instance, until a few years ago, it was believed that videos should only be shot using the horizontal format. But thanks to the increased popularity of the story feature on Instagram and Facebook, many people have started using vertical shots in a bid to fit with the story formats.

4. Influencer Marketing

When you look at the digital marketing landscape in 2018, you will quickly realize that influencer marketing has been on a steady rise since the beginning of the year. Proper execution can help a small business make a positive impact on the perception that the public has towards your products and services, and can also be used to impact brand loyalty.

The success or failure of influencer marketing is dependent on the kind of content that a small business has developed. Some of the aspects you need to establish before you can launch a new campaign are:

•Identifying trustworthy influencers
•Having a content calendar showing when new content is to be launched and using which platforms
•Platform insights to determine the right platform to use

Many business owners lack a good understanding of whether their digital marketing efforts are working or not. As a Fort Lauderdale business owner, you can avoid this by using key measuring metrics, e.g., Google analytics to determine whether your campaign is working or not and whether there are aspects of the campaign that need to be changed.